DSPs
3 companies in this category, worst grade first. A category says what a company is. Its layer says where it sits in the chain your data travels (Adtech for these), and the scoreboard is arranged by that.
| Grade | Entity | What refusing costs you | Who receives you | Checked |
|---|---|---|---|---|
| CGrade C | The Trade Desk | A setting, depth unverified | Categories only | 20 Sept 2026 |
| CGrade C | The Trade Desk (US) / Unified ID 2.0 | A setting, depth unverified | Sold on | 20 Sept 2026 |
| BGrade B | Criteo | A setting, depth unverified | Named third parties | 21 Sept 2026 |